Why Use Social Marketing?
Modern technology has dramatically changed the way people interact with the world around them. This technology has brought many benefits, as well as its share of drawbacks, to our lives and it has become a permanent element to everyday life. Seems unlikely that it’s going to go away anytime soon, right? One phenomenon that we’ve just seen the beginning of is social media sites. You can probably guess that the most popular of these sites is Facebook. This free online social media site is the most popular of its kind, with over 500 million users, 250 million of whom check their account at least once a day. Social media:
- is almost always available
- often results in instant feedback
- has blurred the line between professional and personal interaction
- provides a new way to reach your prospective clients
New Rules; Social Media Is a Game Changer
These things mean that you might have to reconsider some of the ways you’re used to viewing social media.
- You have to remember why people are visiting these sites. Who wants to have a lot of advertisements in their news feed when they’re trying to chat with their sister or looking at photos of a friend’s vacation? Posts to social media should be relevant to your business but light and engaging.
- You have to remember that it’s the internet. It’s there, all the time, even when you’re not watching it. If a post gets a lot of engagement (for example, comments and likes on Facebook or retweets on Twitter) with readers, it can boost your overall popularity and drive more traffic to your website. It’s important to check social media accounts on a regular basis to engage with your followers.
- Variations on your posts via different platforms can help reach those clients who are very “plugged in”. An old axiom of marketing, that it takes three exposures to something before a person actually acts on it, is still considered valid. Consider that, according to the Pew Research Internet Project, 71% of adults with internet access use Facebook and 18% use Twitter. It’s not a bad idea to think about how to get your message in front of people on these platforms.
- You can use social media to link to your website’s blog postings, announce participation in local events and to interact with clients, to build engagement with your community and to increase your authority on the subject of dentistry.
If you’re thinking of using social marketing to help build your business, have a talk with us at Dentist Identity to learn more about our online services designed to help prospective clients find you. People look on the internet for the services you offer every day. If you want to be the practice they find and choose, you have to be where they will find you and choose you above the others in your field. Let Dentist Identity design your online treatment plan today!
Photo Credit: Flickr, by Jason Howie