Responsive Website Design

You may have raised an eyebrow at the title of this blog. As a dental practitioner, you may have even chuckled thinking of the more important things you need to complete by 2014 besides switching to a responsive website.

Believe us, we don’t like being put on a time constraint any more than the next guy, but put off the switch to a Responsive Design website any longer and you’ll quickly be left behind.

2013 was the year for Responsive Design Websites. This allegation was made by Mashable’s Pete Cashmore in 2012 and was quickly heralded by the web design community as an accurate prediction. Given the rise of mobile users in the past year, we’d be quick to back Cashmore’s claim too.

So now you may be thinking…if 2013 was the “year of responsive design websites”, what does this mean for my website as we enter 2014?

Well, we can tell you what you shouldn’t be thinking. You shouldn’t be thinking, “Oh, well, I’ve survived this far without responsive design, why switch over now?”

Why switch your dental website to a Responsive Design Website, you ask?


 Everyone is Doing it.

Okay, so we know peer pressure is a cheap shot.

What we mean to say is that your competitors are doing it. Google search dentists with Responsive Design Websites and you will see a multitude of press releases from dental practices across the U.S. announcing their switch to Responsive websites.

Think about it. Now more than ever, people are using the Internet to find a dentist. More importantly, 45% of Americans own a smartphone and 90% of those Americans use their Smartphone to go online.

Which means that currently, a large number of your new patients are finding you online and statistically speaking, the majority of these people are using their mobile devices to view your website.

This means that you need to be sure that your website is fitting for your mobile users…


 Responsive Design Websites: Fitting for your Mobile Users

If you aren’t familiar with the term responsive design websites, just know that responsive websites are the only way to offer mobile users an optimal viewing experience.

Responsive websites are able to automatically adjust your website’s content, pictures and graphics to fit the screen of the device being used to view them.

But responsive design websites are so much more than even this. Responsive websites bring a whole host of improved function and aesthetics to your page. For example, when viewed on a touch screen device, your responsive website will automatically allow for the user to swipe between product photos or when viewed on a device with a small screen, a responsive website will automatically increase the target area on a link for easier accessibility.

While we can go on and on about the benefits of switching your dental website to a responsive design website, the important concept to grasp is that it’s never too late to optimize the growth of your dental practice.

2013 may have been the year of Responsive Design Websites but we say 2014 is better than never…

Dentist Identity has years of experience helping dentists make the switch to Responsive Design Websites. Call us today at 1-800-303-609 to learn more about how we make it easy to switch to a Responsive Design Website.

Photo Credit: MRsfizeldi, Wikimedia

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