Dentists are professionals who have spent many years in study and practice to be able to offer the dental care service people need. Dentistry is a complex and advanced science in our modern times. This is a specialty and within it there are specialists who may practice cosmetic dentistry, implants, or others.
People understand that when they are in need of dental services, then need to go to a dentist. The procedures are much too critical to a person’s health and too complex to consider “DIY dentistry.” Nobody would expect a veterinarian to be competent to make a crown.
Many of us have seen the early comedy where the person ties one end of a string to a tooth they need to extract and the other to a door handle then proceeds to slam the door shut. Of course this is something no reasonable person would even consider trying.
When you need advanced professional services you are going to be happier and get better results by going to someone who has experience and who can show proven results.
Dentistry is known as a caring profession, yet it is my understanding not many dental schools offer much, if any, curriculum in dental marketing and SEO. Of course with the immense body of knowledge needing to be absorbed in the education of a competent dentist, there would be little time to teach advanced dental office marketing and SEO.
Fortunately many dentists are smart enough to understand that when they want to bring their dental practice into the market and develop all the business and new patients possible in their area, they need a marketing professional.
We know this because we have worked with hundreds of dentists to help them grow their practice. Our training, skills and experience are focused on advancing the presence and sales response of every dentist we work with.
In our marketing for dentists, we know it is best to target the most interested person. Someone who has a dental problem, or any dental need, becomes a likely prospect when they search online. This is why we use search engine optimization.
If a person is searching for cosmetic dentistry or implants or toothache relief in their local area, it is the dentist who gets the best result in the search engine results pages who is most likely to claim that person as a new patient.
Getting prospective patients to be able to find the services you offer is the primary objective for your search engine optimization and an integral part of what marketing for dentists is about.
A good dental patient marketing plan needs to continue with all staff members getting involved. Getting referrals, making sure patients are aware of your website and social media affiliations online, making patients comfortable, showing an interest in what your patients want, and creating an atmosphere of professionalism are all part of everyday operation for successful dentists.
Any effective marketing for dentists has to be thought through and planned so all the elements can be integrated for maximum results. Whether it is video marketing or developing online content for a blog or joining the local Chamber of Commerce, a consistent message is going to be the most effective.
Taking into account the demographics of the market served will also make it so the message can be tailored to connect well for the potential patients in that area. People need to be offered choices while at the same time directed on how make selections that will lead them to making an appointment and becoming a patient.
The new patient needs to be welcomed, understood, and diagnosed. Making sure the patient has a good understanding of the steps they will be taking will make them feel more comfortable.
Reaching out to educate and inform patients of the choices and opportunities for various services needs to be done in the office and online. People are willing to accept useful information readily and not view it the same way they would an advertisement.
Videos permit a very personal message to be delivered and can not only be on the website, but can be distributed to many video sharing sites. These can also be optimized for search results so they are going to be found by potential clients.
The great thing about marketing for dentists online is how, over time, a body of written and multimedia informative content can be built up and distributed. In nearly every case, this information will be available to reach out and attract people for many years to come. Long term planning and implementation requires experience in knowing what possibilities are available and which are likely to emerge in the coming years.
Who would consider it a requirement to have your website optimized to be viewed on mobile phones several years ago? Not as many as realize now that millions of people use their smart phones when looking for local services on a daily basis.
For example, many people have no idea what CEREC dentistry is or what it will do for them, yet if that is one of the tools you use and procedures you provide. If it is, then your message across all the ways you communicate needs to not only educate but offer specific benefits to the viewer so they become motivated to want to find out more or for them to go ahead and make an appointment.
One very different part of online marketing for dentists is how much more the results can be tracked and counted. How many people twittered your office or name? Which blog post gets the most readers? Which video is viewed the most and by whom? This new reality allows knowledgeable dental marketing professionals to monitor the real effectiveness of the campaigns so as to better leverage available opportunities to get the message out.
As a dentist, nobody expects you to be a famous pastry chef or kick goals in the next Super Bowl. You are an expert in your chosen profession so it is reasonable to expect you are one who understands the importance of hiring a professional marketing company to get your message out.
Call 1-800-303-6029 now or click the link to get your free ranking report to see where you stand in the search engines results pages today.