Pay Per Click
In the dynamic and ever changing world of digital marketing, Pay Per Click management (PPC) is a vital strategy that every dental practice should have in its comprehensive marketing portfolio. Search engine algorithms always change. Consumer search habits naturally evolve. Paid search results allow your practice to remain relevant regardless.
Three major factors will make or break every PPC campaign:
Keyword Bid Management
A leading digital marketing agency in the dental arena, Dentist Identity researches the most relevant and searched keywords that apply to your practice, ideal patient demographic, and preferred services. We then regularly monitor and adjust bids to meet the growing demand of your potential audience. With constant refinement, bid costs should decrease while conversions and ROI increase.
Ad Text Design
Our creative team designs ads that convey the message your ideal patient needs to hear. This combination of highly targeted paid search keywords and compelling ad copy motivates potential patients to click on your ad.
Landing Page Design
Receiving the best possible ROI per every targeted click requires a high performance landing page. Without a powerful landing page, the viewer’s most likely action may be hitting the “back” button, causing your marketing dollars to go to waste. Dentist Identity closely couples ad copy to your site design, creating a consistent message that converts patients at a lower cost per click.
Online Treatment Plan