When it comes to the world of websites, there are some dentists who are too pessimistic about the World Wide Web ever helping them and then there are those who are eager to give the internet a try but do not know where to start or the right way to initiate a campaign. Here are a few things to remember:
Marketing Strategy First. Website Second.
A number of dentists are so eager to have a dental website that sometimes they lose track of what really matters the most. Your dental website should complement your marketing strategy. For this reason, if you do not have a definite marketing strategy thought out yet, then chances are that you might have skipped a few crucial steps. Before putting your dental website together, make sure that you already have a tested and proven marketing strategy on your hands.
Clear Away Obstacles.
Part of running a successful dental website is having the ability to collect visitors’ information and use that information for one’s email marketing campaign and other promotions. You can ask your visitors to provide their names, email addresses and even their mobile numbers if you think that would help you. But make sure that you do not pop a dialog box asking them for these pieces of information and preventing them access to your website if they refuse to provide these things. Doing so will only drive your visitors away and block traffic going to your website. Instead, to solicit for information only after they have had the chance to explore your website.
You should also remember that a number of people are reluctant to provide their personal information because they are afraid of spam. This is something which you have to work with. You can explicitly say in your website that you won’t sell their personal information and that you’ll be sending them only promotional content related to your dental practice and nothing more.
Treat Each Visitor as a Prospect.
Dental websites are different from other websites in that you aren’t really selling anything online. So if your website is going to earn money, it can only do so by linking you up with your prospective patients. Offer something for free to entice your visitors to leave their email addresses, postal addresses or even their mobile phone numbers. From there, you can send them patient newsletters, direct mail or text blasts. By sending them helpful dental tips and content, you’re allowing them to build their trust on you and they’ll be more likely to turn to you should they need any dental procedure done.