The Internet is the present and the future of dental marketing. Once upon a time, an aching tooth or a chipped veneer caused one to reach for the Yellow Pages and start flipping through the dentists section. Those days are long gone. As access to the internet has become almost universal, it has become easier for dentists to reach their target audience while enabling people who are in need of dental services to reach the perfect dentist. What does this mean for you? Obviously, if you want to stay in the game, you need to learn the new rules.
A background of dental websites.
So how exactly do dental websites end up in front of the eyes that are looking for them? The Internet has certain websites which are known as search engines. These search engines, the likes of which include Google and Yahoo!, are capable of indexing all websites in the Internet and then ranking them according to popularity. When people search for information on the internet, they use these browsers to find the goods and services they require. In order for a certain website to be at the very top of any search results list, search engine optimization is critical.
How do search engines rank dental websites?
It’s pretty clear by now that if you want your online marketing campaign to yield results instead of gathering cyber dust, your dental website must be listed on the first page, if not be the first result, in the search engine results. So the pertinent question to as know is: what are search engines looking for in websites?
Content- Such a concise answer for a puzzling question, but Google and other major search engines really are on the look out for websites which have fresh and genuinely helpful content. While technical parts of SEO can always drive clicks to your dental website, in order for the ranking of your dental website to be sustainable, then you need to give your visitors something to keep going back for, and that is content. On top of giving your dental website the authority that is needed for major search engines to put it on the top of the heap, good content also pushes your visitors to comment on, share and like the same content, acts which also serve to promote your dental website.
You can think about the entire thing as sharing a book which you have enjoyed so much to a friend. The main reason for passing the book along is because you enjoyed its content. While the author should be advertising the book, the reader is also giving out some positive nudges to the popularity of the book by passing it out to your friends. Good content, when it is shared and talked about, generates a buzz which promotes your dental website without you having to do anything at all.
Image Courtesy Pinterest