As a dentist, you are not only in charge of seeing patients and treating them, but also in the promotion of the dental practice. This means that you are also in charge of making sure that your existing patients are retained and that you have a steady stream of new patients. Having the right message and investing in dental websites just might make your professional life easier.
Internal Marketing vs External Marketing
According to marketing statistics, it’s easier for dentists to keep their existing patients and market new services to them. That type of marketing is otherwise known as internal marketing, wherein you make the experience of existing patients accommodating enough so that they are enticed to pick you the next time they are in need of dental services. However, external marketing, wherein you are advertising your dental services to individuals who haven’t been to your office and tried out your services is trickier. People are creatures of habit and resistant to, sometimes even wary of, change. Hence, if you want prospects to choose you instead of another practice, you need to give them a compelling enough reason for why they ought to change the status quo and change their dentist.
What’s In It For Them?
“What’s in it for me?” is the very statement which individuals from all walks of life have found themselves asking when faced with making a choice. Hence, it is also that very same question that your advertising and marketing campaigns should be equipped to answer. The way that you answer it will determine whether you drive patients towards you or to a rival practice. You should be able to answer that question in a way that satisfies your prospects; you want to echo what they have been hoping you would say.
Identifying The Target Market
In order for you to answer the question posed awhile ago appropriately and attract your intended audience with it, you first have to identify what your practice’s target market is. Knowing your target market will give you an insight into what their needs are and how best you can address these needs. For instance, a target market composed of young adults would appreciate a dental practice that offers a wide array of cosmetic dentistry procedures, as well as flexible work hours. On the other hand, family dentists ought to advertise the diversity of their procedures, which cater not just to kids but also their parents.
Disseminating the Message Using Dental Websites
The final step in everything is the dissemination of the message. In this day and age, it’s more convenient and practical for dentists to invest in dental websites and dental marketing. More and more individuals are becoming computer literate, and the figure involves not just youngsters but also those of the older population. This means that if you want to get your message across, the internet is your platform of choice. Of course, the message is just important as the soapbox you get on.
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