Because of all the marketing hype attached to having a website or having online presence, a great deal of dentists has opted to launch their own dental sites without fully realizing what would do for their practice. Some have even dismissed the idea of their dental website being a marketing tool. Rather, they subsume the idea that dental sites are just one way of keeping up with the Jones in the marketing-sense. Because the competition has one, then you might as well have one too.
However, the glaring truth is that majority of patients and prospects are internet-savvy and, moreover, they use the internet to research for goods and services they are interested in purchasing before availing of them offline. Hence, a dental website is the most effective tool in attracting new patients and extracting patient loyalty.
Improvement of patient education.
Gone are the days when people elected for treatment which they barely knew about simply because the doctor or the dentist did so. Nowadays, patients are just as involved as their health providers are, and the goal of excellent oral health is actively sought by patients as well. Hence, when people go for treatments and procedures, they expect to be in the loop.
Dentists do not have to be intimidated by patients asking questions; in fact, they should be glad since awareness allows patients to calibrate their expectations properly because they now know the extents and limitations of procedures that they opt for.
However, the traditional time reserved for patient education five to ten minutes before the procedure is not enough to pacify patients. On the other hand, making all these pieces of information available on one’s dental website will grant patients the ability to browse through these resources during their free time and be more at ease during the day of the procedure. And dentists should know that non-anxious patients and happy patients.
Hasten first visits through online completion of new-patient forms.
One of the reasons why it’s such a drag to visit a clinic for the very first time is because of all the forms one has to accomplish prior to actually being seen by the dentist. This is enough to wear out a, chances are, already exhausted patient suffering from a minor or major teeth crisis. On the other hand, you can have new patient forms downloadable on your dental website so that patients can print them out and complete them prior to heading to your clinic. If you’re operating a fully-automated clinic, then maybe you can allow patients to fill up forms via your website which can directly be sent online.