Now that you have finally come up with your dental website’s design, and your site has been search engine optimized, it’s time for you to undertake the second part of the entire process of putting your practice online – filling up your website with engaging and informative content. Now that all the basic pieces are put in place, the next challenge is to utilize your website in a way so you will be able to attract more prospective patients and convert them into patients.
This can be a daunting task for dentists who are taking on the World Wide Web for the first time. Although there are no clear and hard rules when it comes time to write compelling content, here are some good tips to follow.
1. Try to space out your testimonials.
In addition to creating a testimonials page, try to write these testimonials into web pages which you feel are relevant and appropriate. Patient testimonials are very important because they help convince prospective patients to opt for your services. And unlike your marketing pitches which translate to would-be patients as you tooting your own horn, these testimonials were made by other patients giving them more credibility in the eyes of prospects. But unless these testimonials are read, they will be of no significant use. So try to incorporate these testimonials into pages which receive high traffic so that visitors can’t help glancing and even reading these testimonials.
2. Be more descriptive with your navigation tabs.
Most of the time, dental websites have the same tabs which are labeled “Products”, “Services”, “About Us” and etc. But sometimes visitors need something more descriptive than just a one word label in order for them to find right away what they are looking for. So why not create more descriptive navigation tabs. If you specialize in cosmetic dentistry, have a “cosmetic dentistry” tab, as well as a “teeth whitening” tab along with the other services that you would like to highlight. Keep in mind that most people who search the web need results fast. If they don’t see what they are looking for right away and if your site forces them to go through a maze of web pages before finding the right one, then chances are that they’ll just click to another practice’s dental website.
3. Create Original Content.
There are several different ways that you can create content for your website. It is best that you find a format that you are the most comfortable with writing, may it be making a list about the pro’s and con’s of a certain procedure or a blog article that answers a question that patients ask frequently. Most importantly, be informative and keep it short and sweet. Create a list: the best thing about creating lists is that you will know what type of information that you want to present to your patients. Once your list is done, you can go about writing your content in a manner that will be the most convenient for your readers. And as mentioned before, patients are always busy and they want to get the information that they are looking for in the fastest and most comfortable method possible.