Websites have become a dime a dozen these days and goes for your dental website, too. Even a second grader can make a website. But there’s a difference between having just a website and having a good one which delivers results. Website design might be seen as the tip of the iceberg by some people but how your site is presented has a lot to do with whether you successfully convert visitors into paying customers or force them to leave abruptly.
Check to see if your dental websites contain these flaws:
1. PDF Files
While there really is nothing wrong with downloading PDF files in the case of e-books and other lengthy online publications, but there is always something off with integrating them in your dental website. Visitors hate clicking a link which, without warning, automatically opens a PDF file because it disrupts their website viewing flow. Now, you have to transfer tabs or worse, you have to open another application. And most of the time, visitor are handed a huge chunk of information which they have to dissect just so that they can find an answer to a simple question.
2. A Wall of Words
Don’t make your dental website look like it came out of a book, complete with paragraph after paragraph after paragraph, because that is enough to make any person’s head spin. People choose the internet over the library because websites contain information packaged in a manner that is easy to consume and digest. So next time you’re writing content for your dental site, make use of bulleted lists, highlighted or underlined words, short paragraphs and subheads.
3. Un-resizable Font Size.
Life is full of subjectivity. My small could be big for you. And Times New Roman 12, which works well for me, might be too tiny for you. To each his own and which is why you should allow texts to be resized. While this feature already exists in most web browsers, but there are some CSS style sheets which disables this function.
4. Advertisement-Like Design
There’s something about visitors and how it has become so easy for them to ignore online advertisements. It’s not their fault. With the way that online ads sneak up on online users, which disrupts their surfing experience, it’s no wonder why they developed these adaptive skills of not letting the cursor go anywhere near something which looks like an ad and running far away. So if your website looks remotely like an online ad, chances are that they’ll avoid it like the plague.