On top of thinking about how best to keep their patients satisfied and how to provide top-notch services, dentists are also burdened with the task of marketing their practice. The traditional dental marketing strategies often rely on referrals and word-of-mouth marketing. Although this is something which is still effective, it is crucial that dentists respond to the changing times. Because more and more people are becoming reliant on the internet, a dental website should be central to any dental marketing strategy.
In order for a dental website to be effective, one has to know a background of the major search engines. Among the many search engines, Google is the most popular and influential . Search engine optimization is the process of making a particular website rank high in major search engine searches. This process uses keywords and link creating among other strategies.
One aspect about Google which dentists should be but aren’t familiar with enough is Google Places. Google Places is part of the Google’s Maps service. With the help of Google Maps, individuals can find certain local businesses which offer particular products and services, on top of transportation directions and business information. Whenever someone includes a city or region within their search, a map usually appears together with a set of listings in that locality. For those who run dental clinics in a specific place, it’s worth exploring Google Places. As a matter of fact I say it should be a focus!
Why should dentists put increased premium on Google Places as well as working on organic searches? To start off, Google has put more emphasis on Places in that when a local search is conducted, the organic results are pushed below the page to accommodate listings. At the same time, Google has just released that 1 out of every 5 searches is related to a location. Currently, Google has estimated that it provides results for over 2 billion searches daily. So if the math is done, there are 400 million local searches conducted every day.
For this reason, businesses which provide goods and services in a particular locality should capitalize on Google Places in the aim of gaining more visibility to consumers online. I feel this is like getting in on the old Yellowpages at the start. Dentists should consider the different factors that influence the ability of a website to rank well in Google Places. For instance, as more businesses claim their listings the more that competition increases. At the same time, areas with high population will most likely make it more complicated for local businesses to rank well in Google Places. We are experts in this field and will be happy to answer any questions you may have.