The design of a website cannot merely halt at the technical aspects of what it can do. Instead, it is a full spectrum consideration that spans the technical, the artistic and the cerebral minds to deliver a product that is appealing, functional and effective in capturing the visitor. Many business owners, think that web developers alone can pull off these feats. They jump in, head first with expectations of perfectly optimized sites. They are rudely awakened in short order when the web developer gives them exactly what they asked for – a site that may be optimized for search engines, but have zero aesthetic value or any modicum of user functionality.
Dental website design, in particular, needs to be conducted by more than just one discipline. There are at least four disciplines that need to be involved and many more executors to make a website work well. There are four dimensions to website design; Objective, Aesthetics and Optimization. And the final part is the input from the dentist himself for the technical data.
The objective of a website is similar in most instances. But with varying degrees and shades of priorities. The objective of different industries vary based on geography, culture, demographics targeted and so on. The first thing is to understand the product and how it is being positioned in the customer’s mind. Since it’s dentistry, the site needs to target patients only within a certain radius. However, there may be products that could be sold from the dental practice that could reach few counties over. So the objective could be to leverage a thriving dental practice into a hub for dental products as well as services. A business consultant is required to rationalize the business and lay out the structure of the site.
Everything that is uttered verbally, is as important as everything that jumps out of a page aesthetically. The site needs to be visually pleasing and hassle free. Many sites are poorly designed form a visual perspective and even less so from a functional and maneuverable perspective. Some only work best on certain browsers and not on others. There is no excuse for that kind of incompatibility these days. Graphic artists need to work with web designers for this after liaising with the business consultant for the objective.
Finally once the mockups are done, the SEO consultant needs to arrange the site with the best possible impact on the search engines. Words need to be metered so as to not seem spammy. Keywords need to be inserted to tell the search bots what the page is about. The optimization also includes site maps that serve as road maps to these bots in searching for which page to rank and how to do so.
Only with a methodical attempt at a dental website design would the outcome be acceptable and yield positive benefit to the dentist. A haphazard attempt will only send customers to the competitor.