Dental Social Networking
What is Social Networking for Dentists? It’s about going beyond just having a website to give your dental practice more of a presence on the internet. It’s like going to several huge parties where everyone is interested in what you have to say about your practice, then having them share it with others. Build your audience as you build your dental practice. We can help you do this!
Facebook is the most widely used social network in the world. Start out by inviting your existing patients to your profile and periodically give them updates on what’s new with your practice. Inform them of new products or services; update them on new credentials you’ve achieved; introduce new staff members; offer specials, etc. Encourage existing patients to share your Facebook with others. This is a great way of spreading the word about your dental practice.
Twitter is a quick and easy way to share news about your practice. With so many people adding Twitter to their smartphones for notifications, they will know what you are sharing almost immediately. Let your patients know an appointment has opened up for the afternoon, you’re offering a teeth whitening special for the month; share dental tips; open up a discussion about proper dental care; answer frequently asked questions or just something inspirational with all your followers.
YouTube is extremely beneficial to your practice. More and more people are searching YouTube for services. Open a YouTube channel and video tape your testimonials, share an office tour or maybe even an educational dental video. Once they find your videos, they will have a link straight to your website. YouTube videos can also be added to your Google Places to enhance your Google map account.
