Online Marketing for Dentists
Everyday, potential patients are searching online for a new dentist. Will they find you?
Having a website without Search Engine Optimization (SEO) is like having a phone with an unlisted number. It’s a great tool, but if no one can call you it seems like a waste of money. Patients are searching online for dental services and if you are not on the first pages of results for online searches, they will never see your website. We can help you compete for the top positions. There are specific requirements search
engines are looking for in a website. Starting with a strong optimized foundation on your website is vitally important, as well as a link building system surrounding your site and keyword-rich, optimized content. On site optimization and off site optimization, working as a powerful combination is what you need to get you to the top of Google, Yahoo and Bing.
If you have a website with Officite, Prosites, TNT Dental, Einstein Dental, PBHS, TheOnlinePractice, Internet Dental Alliance, etc. and it is not showing up on the top results of Google, Yahoo or Bing, we can help you. We will work with your existing website to build a strong SEO foundation so you can be found when patients are searching for dental services in your area. Maybe you want your website redesigned or you don't even have one yet, we can do that too and still get you in the top results of online searches.
You may think there is not much competition in your area, but search engines index pages within a website, not just the entire website. So, when running a search for a dentist in your area, Google may show hundreds of thousands of results. THAT’S the competition you’re up against, not just your neighbouring dental office. This means that the search engine has indexed all these pages and connected them to the keyword you are searching. So what can you do to assure that your website shows up on the first page for potential patients to find you? Optimize your site. Click here to find out more.
Yellow = Amalgam
Dentistry has changed in many ways. Improvement is a necessity in any industry. Amalgam is a thing of the past and so are the Yellow Books. So why do so many dentists still feel they have to pay to be listed? Well, if you started your practice more than 30 years ago, that was the only form of advertisement that was allowed. Fortunately, you have better options now. Take advantage of them!
Why would you waste so much money on a Yellow Books advertisement when nearly 70% of adults never open it? Add to that, the growing population of young adults that have never even heard of Yellow Books. Let’s face it, with internet access being so readily available through computers, smartphones and even your TV, any information is seconds away just by typing in a few words. You don’t even have to type, just speak into your phone and instantly you find results.
Yellow Book realized in order to survive, they needed to move their directory online. However, most people will not go to a directory because it’s too confusing and time consuming. They want to run a search and go straight to a dental website. We hear from dentists all the time that are spending thousands of dollars with Yellow Books because they don’t know what else to do but just don’t see the return on investment they need.
Imagine yourself in a room filled only with people looking for a new dentist and you’re the keynote speaker. Now, that’s a target audience! And it sounds a lot like ONLINE MARKETING!
You would be amazed to find out how many patients are searching for a new dentist in your area everyday! How would you like to target just those people and not waste your money on commercials or sending out cards to patients that already have a dentist? Click here for your free analysis.
What kind of marketing will get you the best return on investment?
You could pay Yellow Books to be listed in their directory among all the other dentists in your area, but wouldn’t it be best to stand out and send patients directly to your website by being in the top results for dental searches in your area (even above the directories)? You can!
You hear about Search Engine Optimization from a colleague and decide to research the industry. Of course you want the best results. With hundreds of companies making promises to ‘optimize’ your website, how do you know who to trust to get top results? We have done the research for you, so let’s break it down. Make sure you are comparing apples to apples. Click here to find all the research you need.