With all this talk surrounding social media and the success of social media marketing, individuals like dentists are having a hard time understanding why they need to have a Tweeter or Facebook account. Part of establishing a successful practice in this age is to make use of technology in order to connect with patients and prospects. Social media is probably one of the most convenient tools used for communication.
According to TGDaily.com, 71% of individuals 18-34 use social media as well as 48% of the population over the age of 11. And because chances are that your patients and would-be patients are all using social media, then that’s where you should be as well. But just like any marketing strategy, dentists should follow a roadmap to prevent them from being lost in the maze that is social media.
Just like anything else, you need to know exactly why you’re using social media. The goal should be to increase the number of your patients or to have existing patients opt more for your services. Your goal will guide your interactions so it is necessary to always remember your purpose for using social media. What Facebook and Twitter can help dentists with is staying connected with patients. Through simple posts or comments, you are building rapport with patients even when you’re outside of the clinic which consequently builds trust and confidence.
Now that you know why you’re on Facebook or Twitter, it’s time to come up with a way to achieve your goals. One nice strategy is to follow up on patients and ask them how their new crowns/veneers are doing. This way you’re not just interacting with them but you’re also showing them that you care about them even when they step out the clinic. You can also post informative articles which will help them with their personal oral health.
Another positive contribution that social media can bring to your practice is to bring traffic to your dental website. By linking to your website, you can direct the patients and prospects that you have interacted with on Facebook or Twitter to your website. Likewise, you can use social media to get your friends and followers to visit your dental clinic. By creating Facebook-only or Twitter-only promotions like discounts on dental treatments, would-be and existing patients alike will have more reason to head to schedule an appointment with you.