As someone who has been running his or her practice for some time now, you know a lot about the concept of operating costs. You know that there are some things which you just need to fund in order for your business to continue to thrive. In the world post-internet, you may not have needed to pay for the maintenance of your dental website or the services of someone called a search engine optimization specialist. But if you want your practice to stay relevant in the 21st century, then making sure that your dental site stays visible is an important requisite.
What is SEO?
Search engine optimization, or SEO, is the entire method of getting your website to rank higher in online searches. Most of your online prospects visit search engines first when they are looking for something, like a new dentist. Depending on your query, search engines would compile a list of related websites all ranked according to relevance and authority. In order for your dental website to generate enough incoming traffic, your site should be on the top of that list.
Now you know what SEO is all about, why should you invest on it?
To outdo the rival. Chances are that your competition also has a dental website that is trying to funnel in the same online prospects that you are courting. If you’re on the second page of the results page and your competition is found in the first page, then you’re automatically off of your game.
To brand your practice. Another huge aspect of optimizing your dental website is in order for you to brand your practice. You know you’ve achieved the entire goal of branding if your prospects hear or see anything related to dental services and right away associate the idea with your practice. And in order for you to brand your practice successfully, your practice needs lots of exposure.
To target the right audience. The thing about giving out brochures to some random people on the street is that only a very slim percentage of these people are actually thinking about availing of dental services the moment they received the printed material. This gives you very small probability of converting someone into a paying patient. But when your dental website is optimized and has a high online search rank, then you’re sure that the majority of the people who reach your dental site are specifically searching for dental services.