Running a successful practice does not happen overnight. It takes months of vigilance and creative use of various marketing strategies. There are no hard and fast rules when it comes to running a practice, and because no two dental practices are ever the same it’s not wise to think that the marketing efforts which worked for one practice will work for another. Regardless of this, integrated marketing is a tried and proven strategy which not only builds awareness but also increases patient loyalty. At the end of the day, dentists are not just aiming to have a practice which attracts new patients but also one which is good at keeping existing patients.
Central to any campaign should be your dental website. This is because your dental website will contain pertinent information regarding your practice from the services that you offer, members of your staff and even your location and office hours. Crucial to the effectiveness of an integrated marketing campaign is to make sure that all components are geared towards increasing dental appointments. Ultimately, the goal of any marketing strategy is to increase the number of appointments and case acceptance.
So what are the marketing strategies that are most effective in dental practice setting? What’s so unique about integrated marketing is that it contains a mix of both traditional and non-traditional methods as long as these methods allow for your possible patients to know about your services. There are two groups of people who should be considered—those who live or work near your dental clinic and those within your locality who are actively seeking dentals services.
The first group of methods which should be explored is traditional external marketing mechanisms. Take advantage of the convenience factor by sending direct mail to the people who live or work near your dental clinic. Mailers can include special offers to entice recipients to book appointments. In order for you to track your ROI while utilizing this strategy you can include special codes on your mailers which recipients will have to use when availing of special offers. Other traditional methods include the use of banners and displays as well as the distribution of brochures.
Non-traditional methods include the use of websites. With the help of search engines like Google it is now possible for dental websites to capitalize on certain keywords. Social media also allows dental practices to reach out and keep in touch with their patients which is effective in increasing loyalty.