Nowadays, websites have become an integral part of any dental practice. Because most transactions are done via the internet, having a dental website has become a requirement for any practice. The only barrier to successfully market your practice through the World Wide Web is if your website does not rank in online searches. The only way around this is search engine optimization. As a dentist, you do not have to know about the nitty gritty aspects of SEO but you do need to have a good grasp of SEO as a whole.
Understanding the Power of Search Engines
If you’re thinking about bypassing search engines in your bid towards building a strong online presence, then you’re in for a shocking surprise. According to surveys, 85 percent of website visitors actually get to these sites through search engines. Moreover, the majority of online surfers that use search engines do not look past the first page of the search engine results pages. This means that if you want to increase traffic to your dental website, it’s not just enough for you to rank in searches, you need to be on the first page.
Keywords. This select group of words is an intrinsic part of any SEO campaign. But being overzealous with these keywords can lead to more harm than good. For one, Google will not appreciate any website that is incomprehensively flooded with keywords and neither will your visitors. Strategically using a certain keyword three times within the body of your site’s content will suffice. Another thing that you can do is to use long tail keywords in order to attract a specific group of visitors. An example of a long tail keyword is “cosmetic dentistry in Louisville”.
Content. A good SEO campaign not only lures visitors but entices them to stay and explore the dental website for more than just a couple of seconds. For this reason, your content is another integral part of your SEO campaign. Publishing articles that serve to not only promote your practice but also provide readers with compelling information is a great way to capture the interest of your visitors.
Social Media. SEO and social networking complement each other perfectly. You can send out a tweet with an excerpt of the latest article that you have published and a link to your dental website and a couple of intrigue individuals will click on the link within the day. Or maybe you’re sharing your newly revamped dental website on your Facebook account. These simple moves can really help to bring more traffic to your dental website.