We all know that in order to grow a business, we have to set goals and work toward them. Stagnation not only means no new clients, it could negatively affect the level of business you already do. Instead of allowing your business to decline, or worse, never take off, you’re going to have to think about the way you want your business to run, how much business you can or want to handle, and set realistic goals to that end. Here are some thoughts about how to go about gaining the client base you want:
A Business Plan is Not Just For Start-Ups
There seems to be a misconception that a business plan is just beneficial for a new business. This is really not true. While financial institutions typically require a feasible business plan in place before loaning to a prospective new business owner, that is, by no means, the only time a business plan is useful. Existing businesses use this tool to set goals, both short and long term. Build your business plan around your goals and the methods you’re going to use to achieve them. Some areas that you may wish to consider setting goals in are service, growth, efficiency, and staff satisfaction and retention. As the owner of a small business, you can use a business plan to:
- guide your business’s growth
- set priorities
- clearly define responsibilities within the business structure
- track your progress toward your goals
- plan your finances.
We can’t stress enough how important creating and maintaining your online presence is for your practice. That’s what we’re all about at Dentist Identity. The ways that people used to look for goods and services no longer apply in most areas. When was the last time you picked up a phone book to look for something in your area? The fact of the matter is, technology has changed so much, so fast, that the only thing we can predict with 100% certainty is more change. With that in mind, it makes sense to adopt a flexible attitude regarding the ways you use technology to get yourself found. When prospective clients are looking for the services you offer, you want to be where they look. Taking a pro-active approach by offering good, relevant content with a clear, easy to use website, will do a lot towards helping boost your online visibility.
Keeping abreast of the digital world, or not, is just one of the ways that your relationship with technology can impact your practice’s growth. With many new dental techniques and procedures being developed regularly, it can be hard to know when to invest in costly equipment. Consider leasing tools and equipment so you can easily upgrade when something newer and better comes along. You want your patients to feel confident that you are using the most modern, state-of-the-art techniques and equipment in your work.
Always Provide Excellent Customer Relations
One thing to ponder is that people may not remember exactly what you say or do, but they will remember how you make them feel. This is true in face-to-face encounters as well as in cyberspace. In order to control damage on any possible negative reviews, it’s a good idea to think about offering patients a customer survey. That way, it’s more likely they will communicate directly with you about anything they were not happy with, instead of telling their hundreds of friends and family members, or worse yet, giving you a bad review on a directory like yelp! online. These surveys also give you the chance to use good feedback that you receive as testimonials on your website. All of this can help make reputation management easier.
Growing your dental practice already requires a lot of work on your part. Why not talk with us today about a dental website treatment plan that will take on some of the work of managing your online presence? Dentist Identity will help you map your way to online success!
photo credit: Pixabay Public Domain