Blogging may be so five years ago, but even with the height of social media, blogs are still as relevant as they’ve always been. Unlike the concept of social marketing websites which continue to evolve and change at every turn, you have this tested and proven platform which is blogging. There are three things which having a blog can do for your dental practice. Firstly, it brings the right patients into your dental website. Secondly, a blog can help build your practice’s reputation the way you want it to be. And lastly, you add more value into your internet marketing campaign which helps to increase ROI.
Bringing Patients to Your Dental Site
The best patients are the ones who are actively involved in the promotion of their health. You want people who actually go through such lengths as to find out what service would be best for them or which product will help with their sensitive teeth and so on. And such kind of invested patient is the type to browse through blogs and actually research about the treatment they’re thinking of getting online. If you want to attract such kind of patient, then give out information which would draw them in and your blog can help you with that.
Building the Right Image for Your Practice
If you’re working hard to create the perfect reputation for your dental practice offline to attract prospects in real life, then you should build the same kind of reputation online where you’re trying to lure internet-surfers-slash-prospects. The best way for you to show to the online community that you are a credible dentist with a good grasp of the field of dentistry is to write about what you know. Start with an advice column for some of the most common dental problems one encounters. If you can solve these people’s day-to-day dental dilemmas, then you’re definitely competent enough to take care of their teeth.
Adding More Value to Your Internet Marketing Campaign
SEO-wise, your blog can contribute towards making your dental website rank higher in online searches by linking to your dental site. As your blog continues to earn online authority, the links which your dental site receives from your blog will reflect as a kind of online referral. This online referral will help your website climb up the ranks in the search engine results pages which will help you in your bid to top the searches.