Creating a dental website, especially one which really captures your visitors, can be a tough feat. For this reason, dentists shouldn’t rush into getting a dental site just because websites are all the rage these days. Rather, here are a couple of things one has to know about dental sites:
1. Come up with a plan.
A marketing plan is the last thing one would think about when making a dental website but failing to do so will make you run the risk of making your website an orphan. By orphan, this means that your website is not part of your marketing plan which is such a great waste since you can always increase the effectiveness of any campaign with the help of your website. For instance, you can offer online discounts for a certain treatment which isn’t as popular as the rest. However, if you only plan for your website to be purely informational, then you wouldn’t have the ingenuity to use your website to launch promotional discounts.
2. Do not prevent visitors from reaching your site.
Lead marketing is an integral part of online marketing and dentists often make use of leads for their email newsletters. Hence, you find the “subscribe here” links on various dental websites which require visitors to put in their names and email addresses. Some websites go the extra mile and bar visitors from accessing the main content or select pages without first placing their email addresses. If you think that this will surely make your visitors leave their email addresses, you are very much mistaken. Not only will it seem very spammy but visitors wouldn’t have any second thoughts about leaving and clicking on another website instead.
3. Make it easy for your visitors to contact you.
Especially since you rely on visitors getting in contact with you to schedule an appointment, you need to make sure that touching base is as easy as it could be. For starters, have a “Contact Us” page on your website and be sure that this link is easily seen and placed on a conspicuous part of your dental site. Aside from your basic contact information like your phone numbers, email address and physical address, also include links to your various social media accounts since some find it easier to send private messages through Facebook than compose an email. Do not discount Twitter as well since microblogging has almost become an effective real-time mode of communication.