Growing your practice in 2012 means having strong online presence. Now this statement can be a bit tricky and individuals end up assuming that online presence is tantamount to simply having a website. A gauge that can be used in determining whether you have that sought after but highly elusive online presence is when you get lead from your website and patients find you by searching online. If you cannot remember any patient who learned of your practice through the internet, you may want to reevaluate your online marketing strategy. Here are a few ways to do just that:
1. How updated is your dental website?
Having a website which hasn’t been updated for months is a real turn off not just to search engine spiders but also to live visitors. When visitors find out your website has last been updated last year, they right away wonder whether or not your practice still exists because of the inactivity. And because new patients and referred individuals get a first glimpse of your practice through your dental site, it’s crucial that your website is always fine-tuned.
2. Is your dental website mobile-friendly?
People are no longer confined to their desktop computers and laptops when it comes to accessing websites. Thanks to mobile phones with internet browsing capabilities, your prospects can be searching for dental websites during their lunch break. Why does your dental site have to be mobile-friendly when smart phones have the capacity to view traditional sites anyway? For the most obvious reason that your mobile phone has a smaller screen as compared to your PC or laptop. Unless you want your viewers to keep squinting (which we daresay they won’t like), then upgrading to a mobile-friendly site is your answer.
3. What are you doing about negative online reviews?
If people can make referrals online, then they certainly can give not-so-good comments about your practice online too which can be potentially deadly to your practice’s online presence. The only remedy is to act quickly which requires you periodically scour the internet for any existing posts about your practice. You can always turn to Google for this and it also helps to periodically scan review sites for any posts. Your plan of action should be to making a quick response and asking for the commenter’s email address so that you can solve the problem in private without the prying eyes of would-be patients.