In the midst of a recession, things can be extremely difficult for dentists everywhere. Although businessmen and entrepreneurs will often tell you that you need to spend money to make money, this is not often a plausible option especially for dentists with struggling practices. Just as long as one keeps sight of the goal, which is to draw patients in with excellent service, then low-cost marketing strategies can make the greatest impact.
Put Premium on Patient Relationships
Practices that cannot afford to give out flashy goodie bags complete with all the coolest freebies try to outcompete the rival practices by putting premium on their relationships with patients. This make great sense because bribing patients with freebies is never the same as getting their genuine loyalty by going the extra mile and giving them a dental experience worth remembering. Paying close attention to them while they are in the chair to some patients is a whole lot better than receiving dental floss at the end of the appointment.
In order to make your patients feel welcomed the very moment they step foot into your clinic, instruct your front desk workers to greet them. For new patients, the receptionist can probably show them around so that they can familiarize themselves with the place while waiting for the doctor. And to break the ice, put up pictures of the staff on a corkboard at the lobby. These pictures can be of you and the staff during parties or picnics, as well as personal pictures. Doing so will allow your patients to learn a bit about you and the others who are part of your team, helping them to be more at ease.
This is probably the most important thing that anyone working in a dental clinic has to learn. It can be scary enough to be in a dental clinic, how much more have the dentist stick a sharp instrument inside one’s mouth. This is why dentists and those who are part of the team should learn to listen not just to words but also watch out for body movements which signal that a patient is uncomfortable with something. For instance, a patient may want to spit but cannot say so. Listening will also come in handy when explaining treatments to patients. Having the ability to answer questions eloquently and explain procedures exhaustively is one of the reasons why some dentists have more patients than the others.