While you certainly do not have to be that meticulous with your dental website, it’s also important that you pay attention to the thing which serves as the primary link to your practice in the online world. So if you barely remember what your dental website looks like, then it might be time for you to take a long look at it, find out why it hasn’t been converted as much as you’d want it to and then start fixing the bugs.
1. Keep your website free from clutter.
Just because you have so much stuff going on in your dental website doesn’t mean you increase your chances of converting visitors because website marketing isn’t like the lottery. On the contrary, too much clutter will only repel visitors away from your website. Simplify. Instead of having three sidebars, lessen it to just two. Find out exactly what action you want visitors to take for each page and stick to that theme. If you want visitors to subscribe to your email newsletter, then make your “subscribe” button the focal point of the page. Want your visitors to touch base with you? Then make your contact information conspicuous for that page and avoid placing other stuff in.
2. Update your website’s look.
If your dental website hasn’t had a template revamp in over a year, then maybe it’s time for one. When you haven’t changed things up for a long time, your customers will start thinking that your practice has not just become boring but that business has even slowed down a bit. While you might not buy into that rationale, you certainly won’t argue that change always entice intrigue and interest, and when you’re trying to get prospects excited about your practice, change is exactly what you’re looking for.
3. Add a blog, if you haven’t yet.
While chances are that you already have a blog attached to your dental website, that really isn’t a reality for all dental websites. If you do not have one yet, then it’s high time for you to add a dental blog to your dental website. And if you do have an existing blog, then ever considered updating it with fresh content on a weekly if not on a daily basis in order to gain a wider and more loyal readership which will funnel into traffic and prospects to your dental website? It’s also a big plus that blog posts are considered as news by Google and so blog entries rank higher in searches.