If you want to make actual profit from your dental website, then it’s time that you acquaint yourself with the idea of conversion. You may have done your best to make sure that your dental website looks presentable enough but all of those efforts are useless if no one visits your site or if all those who visit your website do not bother to follow through and call your office. What’s the use of having a dental website when you don’t get calls or scheduled appointments from it anyway? Here are some conversion-related problems and great ways to avert them:
Problem No. 1: No traffic.
If your dental website does not receive any traffic, any visitors, then don’t waste your breath hoping that you’d also get click-throughs or that you’ll receive a call from an online prospect. The only way for your dental website to be able to convert is when it receives visitors to convince and eventually turn into paying patients. The solution for this primary problem is to improve your search engine optimization efforts. SEO is the entire method of getting your dental site ranked higher in online searches and integrating keywords into your dental website is just one method under SEO. But if you’re really serious about boosting your website’s traffic, hire an SEO specialist.
Problem No. 2: Increased bounce rates.
Bounce rate is the number of people who arrive to your dental website but end up leaving it in just a few seconds. There could be a number of reasons for why your visitors are as eager to leave your website as they are eager to arrive in it. But regardless, it all boils down to the fact that your visitors were put off by what they saw in your dental site. Maybe you have an outdated site or maybe you didn’t describe your products and services well enough. The answer to this problem is to tweak your site’s content to make it more visitor-friendly, keeping everything fresh regularly.
Problem No. 3: Low conversions.
So it seems that your dental website is engaging your visitors well enough but still, you’re not converting enough visitors into paying patients. The problem in this case is the lack of a call-to-action. It might be that your visitors do not know exactly what you want them to do or why they should do something after reading all of your site’s content because you didn’t provide a proper call-to-action.