When it comes to running a dental practice, having a dental website is an absolute necessity. However, you cannot expect your website to straightaway be perfect. Every website needs tweaking in order for it to be as effective as it can be. Here are a couple of steps in building a new dental website.
Step 1: Develop an effective marketing strategy.
This is probably the most important step in creating a website. But most of novice website owners tend to skip this step. The entire point of having a website is so that it can help with your marketing campaign. So if you do not have a proven and tested effective marketing strategy yet, then it’s quite futile for you to have a website in the first place.
Step 2: Remove all the obstacles.
Your goal for having a dental website should be so that your patients and prospects will have a place to visit should they want to learn more about the services which you offer. Lead generation may be a secondary purpose but it shouldn’t be a primary one. For this reason, you should refrain asking visitors for their email addresses before being able to enter your dental website. This is because only a very few people are willing to give out personal information just to view a website.
Step 3: Come up with a privacy statement.
Internet users are very wary about spam. They’re extremely particular when it comes to privacy and they want to get an assurance from that should they sign up for any of your free offerings, you won’t share or sell their personal information. So be very explicit with your privacy statement and make sure that you abide by it.
Step 4: Have a tracking system.
It’s important for you to find out how many unique visitors your website gets each day, week and month. That is the only way for you to find out if your promotion is working or not. You should also find out how many unique visitors your individual website pages get in order for you to know exactly what your visitors want. Should one page register high numbers while another one barely has visitors, you’ll be able to know what visitors want and do not want.
Step 5: Build your prospect list.
Now is the time for you to utilize your website as a marketing tool. What’s the point of having a lot of visitors viewing your website if you can’t get them to consider opting for treatment? Offer your visitors something free like an e-book in exchange for their email address or their mobile phone numbers. This way you can send them your newsletter and offer more ways they can begin to interact with you.