Conquering the internet means having a multi-pronged approach. Online competition is steep and in order for you to thrive and successfully promote your dental website, you need more than just a home page. Below is a checklist of things you can do to strengthen your online presence. Remember, every little thing counts:
1. Start measuring traffic.
With every kind of marketing campaign that you funnel money into, you should be able to measure its results in order for you to know for sure whether to continue or pull the plug on it. When it comes to your dental website, you should know just how much traffic it’s receiving and use this to test the effectiveness of your latest online marketing additions.
2. Have a call-to-action.
Sometimes, the only reason for why nobody is calling and you’re getting close to zero online leads is because your dental website does not contain any clear call-to-action. If you do not make any offer, then there’s nothing which your prospects can respond to. Make sure that your call-to-action really does call the attention of your visitors, position it in a conspicuous part of your dental website and word it so that it immediately grabs the eyes of your dental website visitors.
3. Make sure that visitors can easily find your contact information.
When people arrive at your dental website with the clear intention of finding out where your clinic is located or what your office phone number is, the most annoying thing that can happen to them is for the “contact us” link to be irritatingly missing in action. The very reason for why you have a dental website to begin with is so that you can receive that call from someone who wants to schedule an appointment with you. So there’s no point in hiding your contact information.
4. Come up with separate “services” pages.
You want to bombard your visitors with as much information as you can about the services that you offer. Before they can even ask themselves what this dental procedure is all about, make sure you’ve already answered this query on your dental website. The best way to provide comprehensive and well-organized information regarding the dental treatments you offer is to have separate services’ pages. That way visitors need to only point to the services tab and click the specific service they want to learn about – that’s information on their fingertips.