Why Responsive Design?
In our last blog, we discussed some of the challenges involved with the increased use of smartphones. People use them all of the time, for everything and that is not going to change. They are just too convenient to give up. The fact is we depend on them and we’re not very patient when they don’t deliver efficient and immediate results.
That being said- every website owner should aspire to providing smartphone users the easiest and fastest internet experience. Let’s take a look at some of the ways that responsive design can make the internet a better place. Many of the biggest complaints that people have regarding internet access with a smartphone are things that can be remedied with responsive design.
- Faster Loading Times
Did you know that almost 70 percent of tablet users expect a website to load in 2 seconds or less? Or that 34 percent of smartphone users expect the same? Because responsive web design senses a device’s specific capabilities, it quickly loads the best arrangement of images, text and tabs. Since we know that most people don’t wait more than two seconds for a website to load, we want your website to load quickly and look good.
- Higher Performance Quality
Responsive design tailors the pages of your website to the screen size your prospective client is viewing. What this means is that awkward formatting problems or websites that didn’t perform as expected, which are two of the biggest complaints of smartphone users, are eliminated. Don’t think the performance of your website really matters? Think again. 50 percent of mobile users say they will not revisit a website with poor performance and almost 30 percent said they are less likely to purchase from that company.
- Easier Engagement
Companies stuck in the awkward stage of managing multiple versions of the same site are disappointing users, Google and ultimately…themselves. Not only is it difficult for websites owners to manage, edit and update multiple sites, it is exactly the opposite of what Google recommends. And anyone who knows anything about search marketing knows that when Google speaks…you listen! And to put it mildly, Google has spoken. Google actually prefers responsive websites and considers it the best industry practice. This is because it is easier for Google to crawl and index one site as supposed to multiple versions of the same site. Additionally, it is much easier for your website users to link to, visit and engage with your website content when it is consolidated onto one URL as opposed to content that lives on separate sites.
Responsive web design clearly makes everyone’s internet experience more efficient and satisfying. As dental professionals, it is important to remember that you are not only considered a medical provider- you also bump elbows with the service industry. The service you provide to your patients makes or breaks their experience with you. But remember, your patients’ experience extends far beyond the confines of the dental chair.
Switching to a responsive design website provides your patients with a positive and efficient dental experience. In today’s world you simply can’t afford to opt out of responsive design. As our world becomes increasingly more technologically advanced, staying ahead of your competitors makes all the difference. For more information on how you can stay ahead with a responsive design website, call us today at 1-800-303-60291-800-303-6029.