The lifeblood of any dental practice is patients. However, finding patients is something which is more easily said than done. And no matter how you put yourself out there, patients will always have their preferences. For this reason, in order for dentists to find more patients they need to get into the mind of their potential clients.
You can be the best dentist in your city but if your clinic is located way across town, chances are that you won’t be able to entice people from the other side of town to see you. However, there two assumptions that patients consider other than just the distance. First, patients generally assume that clinics found in malls charge more because of the cost of space rental. Second, a clinic which requires patients to commute to get to it will often charge less.
If your clinic fits the first description then try to reach out to working individuals who cannot afford the luxury of going to the other side of town. These potential clients are very busy and they prefer convenience above low-cost service. On the other hand, if your clinic fits the second description it’s best to reach out to potential patients who don’t mind commuting just as long as they can avail of low-cost service. These individuals are likely to be stay-at-home moms who are trying their best to make both ends meet along with their kids.
Hours of Operation
Although there is nothing wrong with being a traditional 9 to 5 dental clinic, but people have varied lives and there is a need to be responsive to schedules. Working individuals may not have the ability to schedule an appointment during the mentioned hours. However, they’ll be inclined to meet with the dentist after office hours. On the other hand, stay-at-home moms, kids and senior citizens will have no problem scheduling an appointment within traditional working hours. Of course, dental clinics should also think about rendering after-hour emergency treatments.
In this day and time, people have become so accustomed to multitasking especially since time has become a very valued resource. This is why individuals, especially those who lead hectic lives, go for dental clinics that are located near offices that offer other healthcare services. This is because people find it extremely convenient to walk just a few steps from the dentist’s office to get to the chiropractor or to the kids’ pediatrician.