The internet has taken on such diverse utility that it is hard to define its borders. Where it begins and where it ends is hard to distinguish, but its purpose and utility have remained true consistently. The heart of the internet is the knowledge it holds within its servers. The structure of the internet is dispersed the world over. So to its information, composed, edited, compiled in as many different forms as there are writers. Millions of pages of text are added each day all with one purpose – for the expansion of the recorded collective human experience.

The internet has achieved what no other medium has. It has successfully amalgamated the realm of knowledge in a way that is subsidized fully by commerce. Even newspapers in its day was not able to successfully accomplish that. Today, information, all kinds, is available virtually free. Some nations have even categorized internet access as a basic right.

How does all this fit in with the Dental website. Dentists among all other professions have a huge advantage when it comes to knowledge. Dentists have a lot of information to share and more importantly, many people look for that information.

It used to be that the first action a person orchestrated at the sting of a toothache was to call their local dentist. Yesterday, their first action was to get online and search for an inkling of what it could be. Today, they pick up their smartphone and do a mobile search. What they’ll do tomorrow, is anyone’s guess. But in the event of a malady, people have grown sophisticated to the point that their first action is to seek understanding.

Dentists have a lot to offer when it comes to sharing information. Using blogs and websites, there are volumes of information that can be threaded through their commercial website. This carries favor with, both, potential patients and search engines. The search engines know that to keep a person coming back to the search engine they have to provide quality results. Quality results are usually the hallmark of a good search engine. If the search engine gives quality results, searchers backtrack to it . Search engines know this. So they vet the sites that get ranked well.

To rank well it has to be a certain quality, both in terms of technical specifications, what everyone calls on-page optimization and it has to be popular. Popularity is marked by how many people reference it and how many people link to it. That is referred to as off page optimization. With these two yardsticks, engines are able to determine its worth on a comparative basis and stand in judgement that people trust of which site is worthy and which is not.

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