Yes, you have a dental website. But are you using it?
If the very reason for why you got a dental website to begin with was only because your competing practice has one too, then that might not be such a good omen. And if you’re under the impression that having a dental website will automatically give your practice online visibility, then that’s not helping either. The truth of the matter is that having a dental site isn’t so much an advantage if you’re not using it to actively promote your business. But how do you do just that?
The online mantra is “content is king” and there’s a good reason behind that. Millions of people look into the internet for answers to the multitude of queries they have. Chances are that a handful of people within your community are also logging online to search for dental practices near them. It’s your goal to funnel all of these online prospects and lead them to your website. But what should your dental site contain in order to convert these prospects into patients?
You have to accept the reality of life that people won’t be too eager to buy things from you or subscribe to your services if they do not know you that well. The first thing that you have to work on when it comes to wooing your online prospects is to get their trust and you can do this through excellent content on your website.
Make sure that you publish articles which are not just well-written but also thought provoking. The idea is to capture the confidence of your readers who may be prospects by giving off the idea that you’re an authority when it comes to dental issues and you can do this by showing just how much you know about various dental dilemmas. Post self-help articles. Review common dental procedures. Essentially, give your readers credible and solid information and they will be able to trust you in time.
Once you’ve already given your avid readers to trust you, when the time comes wherein they must seek professional help, the first practice that comes to mind is yours. And you don’t have to sell your services to them anymore because you’ve done that subtly and slowly though time. Of course, for all this to work you need to have your dental website search engine optimized so that prospects actually find their way to your site. But once you’ve already dominated the searches, this is the best way to employ your dental site.