The majority of entrepreneurs know that in order to market a business successfully, a huge budget is required. But for dentists running their own practice who are on a tight budget, marketing isn’t so much difficult even with a shoestring budget for as long great content is involved. Whatever business you might be running, everyone knows that the part of your website which generates the most impact is your content.
What should good content be?
With article mills abound, we’re used to website content being less original and more of regurgitated, rehashed material. But your prospects and patients deserve so much more than content which they may have already read a couple of links back. The critical part of coming up with one-of-a-kind content is the idea creation part. So many people are putting emphasis on how they can share their content so that their message can reach the most number of people possible, but first and foremost, you need to have content which people would be interested to read in order for it to be shareable.
Here are some excellent content creation tips:
Have everyone pitch in. Every person can bring something new into the table, even the intern. When you delegate the task of coming up with ideas on what would next be on your dental website, you’ll end up with content that is not just repetitive but also downright bland. By asking each one in your team to think of a nice topic for your dental site’s weekly feature, you’ll be able to come up with diverse articles which are not just unique but also well-thought of because you have more than just one mind evaluating and refining the ideas that go into every single post.
Come up with an environment which is perfect for brainstorming. Sometimes, when you’re in the rush to submit a new article for your dental site’s regular update, you end up producing a half-baked, mediocre post instead which fails to really tickle the fancy of your audience. Make it a habit to ask your team to brainstorm on an interesting dental website article topic in an environment which stimulates them such as one with adequate lighting. You can do this during the start of the week as part of your regular team meeting.
Always take in mind your readers. Great content is content which answers the urgent issues posted by your patients and prospects. For this reason, don’t pitch something so far-fetched, no matter how creative it might be, which your patients and prospects won’t understand anymore. In fact, think about some of the latest concerns of your patients and use this information as inspiration for your upcoming dental site articles.