If you’re thinking about revamping your dental website or making one from scratch, understand that the abundance of flashy websites means that the bar has been set really high. It’s no longer enough for you to just make a dental website; you need to make one which blows the socks off of visitors for it to be effective. Getting scared now? Don’t be. Here are tips to create a dynamic dental site:
Step 1: Come up with a plan.
How do you intend to use your dental website in the future? Will you be using more like a blog wherein you share valuable information with patients and prospects or are you thinking about functionality in terms of giving your website visitors the ability to schedule dental appointments? Answering questions like these will allow you to create goals and a plan-of-action for your dental website.
Step 2: Make your dental website inviting.
There are websites which bar visitors from entering if they do not provide their personal information such as their email addresses which completely misses the entire point of having a website. When you’re marketing your practice online, you don’t do it in a coercive manner. Rather you invite your prospects to check your website out and then convert them with the help of your content. Marketing in such an aggressive way only repels prospects away.
Step 3: Integrate an email marketing campaign.
Chances are that you won’t be able to convert every single person who visits your dental website so having an email marketing campaign which allows you to stay connected with interested prospects will come in very handy. In order to get more subscribers, keep your website content fresh and interesting all of the time. The likelihood of a visitor subscribing to your e-newsletter is proportional to how much that same visitor enjoyed browsing through your dental site.
Step 4: Make it easy for visitors to contact you.
Because you probably still haven’t installed that online booking feature on your dental site, your visitors will still have to ring you up or shoot you an email to set up an appointment. In this case, make it easy for your visitors to reach you. You can put a quick link on your home page to your ‘Contact Us’ page.
Step 5: Keep the design crisp, sleek and professional.
Avoid the cluttered look with pictures scattered all over your dental site. Sometimes, the most minimalistic designs are the ones which pack the biggest impact.