Despite the fact that it’s another added cost and that it would probably take you months before you can get your first lead out of your dental website, the benefits definitely outweigh the cost. But don’t expect an amateurish website which was made with a free website maker to pass off as a good dental website.
Maybe back in the 90s when the internet was still something a handful knew about, you can get away with impressing individuals with just a plain white template with a number of clip art pictures pasted on it. But with the abundance of flashy websites that have basically set the bar up too high, your dental website has a lot of catching up to do. Here are some of the features that your dental website should have:
Just so that we’re on the same page, you’re basically rivaling other practices and so your dental website has to trump your competition. One feature within the dentistry world which would knock the socks off of your rivals is having an appointment setter on your dental website. How convenient would it be for your patients to no longer have to call you and hold to book an appointment with you? And if you make this feature available on your mobile dental site, you’ll allow your patients to schedule appointments with you while having lunch or riding the train. Now how cool would that be?
Some drawbacks though. It’s not like you’re asking for your patients’ credit card numbers just like when they book hotel rooms online so no-shows are always a threat. However, if you make it a point to call them to confirm the appointment, then you can minimize patients who flake out on you. And choose a setter which gives wise time suggestions so that your entire day gets filled up.
New Patient Forms
One of the things which really bug new patients and can really stall the entire process is making them sign new patient forms. You can speed things up and not be late for your next patient by asking your new patients to complete new patient forms online. Aside from not having to let them fill out forms by hand, which can be irritating to some who have gotten used to the keyboard than the pen, and attending to their situation immediately, online forms also send data automatically to your database and it’ll be easier to pull out patient information that way.