A dental website which isn’t search engine optimized is just like a sign which is placed in an alley that people barely pass through. The only way that you could get sufficient traffic to your dental site, and prospects that you can convert into paying patients, is by ensuring that your website ranks highly in online searches. Without delving too deep into the work of an SEO expert, this article will talk about the intricacies of links and how they fit in the entire SEO game.
Good Links vs. Bad Links
Google determines your dental website’s authority depending on the number of websites there are linking to it. But with the recent changes in the algorithm Google uses for ranking sites, it’s not just the quantity of links which you have to think about. Rather, it is the quality of these links that the search engine giant puts premium on.
The decision to shift from the quantity to the quality of links has to do with the proliferation of websites which exploit poor quality websites as a source of links. These websites include porn sites, spam sites and select directories. Google has essentially made it clear that not every link is a good link. So if you want your dental website to rank high in searches, your incoming links should come from dentistry-related, high-ranking websites, too.
How Do You Link Up?
Because you cannot just expect websites to link to your dental site right after you shoot their webmasters an email, how then will you be able to collect links? Webmasters won’t hesitate to link to your site for as long as your dental website provides useful and sensible information. A link in the cyberspace is tantamount to a referral in the real world, and if you’re going to quote anyone, wouldn’t you find someone who knows what he or she is talking about? Of course, this means that you have to work on your dental site’s reputation and work hard to fill it with credible and newsworthy articles.
An easier way to get those coveted links is by guest blogging. Basically, you post articles which you have written on other people’s blogs and what you get in return is a link to your dental website. Of course, blog owners will be as scrutinizing as they can be when screening articles, and for the right reasons too because they would never want to publish a crappy post on their blog just all for your sake. So before you even call up a blog owner and discuss the possibility of guest blogging for them, make sure you have an article you’d be proud to post.