Most often than not, dentists are caught in the whirlwind of dental websites and all marketing things that pertain to the World Wide Web. But the problem with this is that some dentists jump into the dental website bandwagon with so much haste even if they do not know exactly what they want to get out from their dental sites. However, just because you have a dental website does not mean that new patients will start queuing outside of your dental office. At the same time, you need to transition into website marketing if you want your practice to stay afloat. So the question now is this – how should you get started with your online marketing campaign?
Begin with the goal.
What is your goal? What do you want to achieve by having a dental website? Is your goal simply to educate patients? Or do you want to create leads? Maybe you want to convert online prospects into paying patients? You need to find answers to these questions right at the get go.
Customize your website according to your goal.
Think of your website as the tool you use in order to realize your goals. Having said that, if your goal is to educate your patients, tailor your website to be more of a library of articles. On the other hand, if your goal is to convert prospects into paying patients, then you need to include clear call-to-actions. Finally, if you want to generate leads, then you should find a way to get visitor information through your dental site. Now, you can have a bit of all three on your website but don’t fall into the trap of having a messy website.
Don’t make your website an orphan.
Your dental website should be the center of your online marketing efforts but that does not mean that your site can bear the brunt of everything. Consider having a blog which you can link your dental website, too. At the same time, a little bit of social media never hurt any business. The point is that there should be a number of ways that your prospects and patients can get to your website other than through the search engines.
Think about the future.
Keeping an eye on the brewing trends will help you keep a step ahead of your competition. For instance, mobile websites are becoming more and more popular with so many people owning smartphones. Hence, it’s a sound investment to have a mobile version of your dental website.