What makes dental websites unique from other marketing tools is the fact that there is no problem in tweaking it to make sure that your message effectively reaches your target market. Unlike posters or print ads wherein when you publish something, that basically is that, the effectiveness of your dental website depends on what you continue to put into it. If you’re barely getting any leads from your dental site, then it might be time to start making serious changes.
The New Wave of Consumerism
When consumers go online, they aren’t just looking for links to dental websites. Above and beyond that, consumers are looking for legitimate information on the World Wide Web. Why do you suppose Google’s philosophy when it comes to ranking websites is “content is king”?
According to a recent study by Cisco, 74 percent of consumers turn to the cyberspace to research more on the goods and services that they are planning to purchase. This recent finding only underscores the importance of content marketing, and cements the idea that in order for your website to successfully convert prospects into paying patients, it has to provide visitors with useful and newsworthy information. In fact, according to the same study, 50 percent of online surfers that read a website’s content are more likely to be converted. But how do you get your visitors to actually stick around your dental site and read the articles, and not just hit back the very moment they arrive at your website?
Because it’s crucial that your visitors actually read your dental site’s content, then it’s about time to make your online articles so temptingly readable. Here are some of ways that you can do just that:
Avoid writing in long paragraphs. There is nothing that can make visitors leave a website faster than articles that are written in long paragraphs without even subtitles that can indicate what each paragraph is all about.
Include pictures. Just like kids are allergic to books which contain nothing but words, a dental website without any photo will not only drain any interest site visitors might have in it but also diminish a dental website’s aesthetic value.
Avoid using technical jargons. You’re a dentist, we get that. But you aren’t writing for dentists; you’re writing for average people who may not know what “oral prophylaxis” means but they have no problem understanding its simplified counterpart – teeth cleaning.