If there’s something that dentists wish they could do more, it would be that they could be able to market their practice more. The problem actually isn’t that marketing methods are ineffective. In fact, some of the most innovative marketing campaigns are seen at the present. But unless you have a marketing budget similar in size as Pepsi or Nike, then your options may be scarce. In fact, running a simple ad on your local community channel may be a splurge especially with the so-so state of the economy. So what can a small-time doctor like you do then?
The internet has been called the great equalizer of businesses because it put multinational companies at the same footing as small-scale businesses. Because almost anyone can launch a dental website and have strong online presence, you can definitely feel like a Goliath when you’re online even with just a pint-size budget.
1. Start writing prose.
While you do not have to work towards becoming a poet to get attention online, one thing that consumers are always after is information. If they have an impacted wisdom tooth that is making their gums throb, they won’t right away call their dentist. They’ll make a Google search first. They look for information on how to make the swelling subside and how to get rid of the pain without having to sit on a dentist’s chair. That’s how you initially woo prospects – you give them the information they need, give them reasons to trust you and then be there to help when things become way too serious for them to handle on their own.
2. Launch your promos on your dental website.
If you want to announce to all your prospects that you’ll be offering free dental checkups sometime soon and don’t want to pay for space on your local daily to get the word out, then use your dental site. You can even rev up the hype leading to the day by divulging one aspect of your gimmick daily as the day approaches. To ensure that everyone really knows about what you have lined up, you can also send out email blasts.
3. Start sending out targeted email newsletters.
What’s so cool about targeted communications is that they cater specifically to the wants and interests of patients. When you’re sending something generic, chances are that it’s going to be a snooze-fest for some recipients simply because they’re not interested in braces. But if you’re talking veneers, then they’re all ears.