looking-for-300x199If you have a dental website, or if you are thinking about having one, the first thing that you need to understand, and master, before you can see an influx of dollars into your practice with the help of your site, is that your dental website must be findable. It’s not just enough for your dental website to exist; your prospects should know that it does.

How does all this work?

The main reason for why search engines exist is so that people, such as your prospects, can find websites which they are interested to check out. For instance, Prospect A might want to check out dental practices which offer dental cosmetic treatments within her area. She would then open a search engine of her choosing, and then run a query. This query, made up of keywords, will help the search engine to determine which websites are relevant to her search.

Your job now is to make sure that when Prospect A makes that search, your dental website is the first link that she finds in the search engine results pages. And doing so includes some basic knowledge in search engine optimization.

What is search engine optimization?

Also known as SEO, search engine optimization is the process of getting your dental website to the top of the search engine results pages for certain keywords. You know that your dental site has been optimized when it shows up in the first page of the results pages whenever a person makes an online query using relevant keywords.

How important are keywords?

Keywords are extremely important when it comes to allowing your dental website to occupy a higher rank in the search engine results pages. When spiders of search engines track your websites, they essentially look for keywords which it makes use in order to index these websites. As your website becomes increases its online authority, your site will be able to climb up the search engine results pages and be more findable by your prospects.

How are keywords integrated in your dental website?

Placing keywords on your dental website should be done in a subtle manner since stuffing with keywords might also land your website in serious trouble with Google. These keywords must be fitted in the content of your dental website as seamlessly as possible. Generally speaking, the entire SEO process is a tedious one which requires technical expertise which can be best rendered by a capable SEO specialization firm

photo credit: omnia_mutantur via photopin cc

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