Keyword selection is the deciding factor of whether a campaign succeeds or has no impact. The reason is rooted in the rationale to even have a website in the first place. There is a mix of reasons, first to stay in touch and communicate with existing patients and second, the more important of the two, is that it is to inform and convince new and potential customers.
Keyword Selection Background
To be found by new customers the most efficient way is for the search engines point them in required direction. Search engines are the greatest internet tool that has been developed, without it, billions of pages of information will never be able to be catalogued and found.
All the keywords that describe almost every facet of dentistry has probably already been catalogued. Its a popular search phrase and the engines have spent a lot of time learning the habits of people and what they lok for. As such, the results that are displayed at the request of any fo the keywords for dentistry are highly tuned and accurate.
Keyword Selection Steps
Divide the keywords into two broad categories. The ones that will always (for a longer period of time) reflect the business and the crowd it wishes to attract. This is your primary list. The second list is a little more versatile and it is part of your short term changes and can easily be expanded or contracted. Once you have this list, you may begin to designwebsite the website and the blog.
Yes, the keyword selection precedes both the websites and the blog creation. This is to be consistent with exactly what keywords will characterize the business. When the website is created even page names and main and sub headings will extract their inspiration from this list of primary and secondary keywords.
Secondary Keyword Selection
Once the first round of keywords are chosen, it must be noted that what is in hand at this point is merely the broadest classification possible, but for the purpose of SEO optimization, both on and off, it is incomplete. The next stage would be to tune the list. Not delete, but refine. The way to refine the list is to look at search volumes for these keywords. Do not be concerned with the competitive rankings at this time. With the list of keywords specific to the geography, do the searches and study the results. Look at each website in the top ten results and get a feel for the content. Are they your competitor? If they are then that is where you want to be. If they are not, find out why.
The final strategy is to include long tail keywords in your strategy. This should consist of about 15% of the list. All your promotions can now be launched with your Keywords. This should take about a month to thoroughly complete.