These days, every practice needs to have its own dental website. With how dependent people are on technology, it would be extremely impractical to not have one. However, just because a practice has a dental website does not automatically assure a stream of new patients. In fact, most dental sites are not utilized to their full potential. This is where web writing comes in.
Although dentists aren’t exactly trained in the science of creating and maintaining websites, but having a bit of a background is actually helpful in understanding how websites work. Your website’s content is crucial because what visitors read on your site will determine whether they would give you a call or move on to another website. Here are a couple of tips that dentists can apply:
1. Try distributing content.
We often see navigation tabs on websites that point to distinct pages like “About Us”, “Products”, or “Services”. It only follows that there is also a separate page for testimonials. No matter how helpful testimonials are, most visitors overlook this page especially if your website isn’t that interesting. Hence, you should find a way so that visitors still read your patient testimonials even if they do not click on the link. You can do this by placing a relevant testimonial on all of your site’s pages. For instance, you can insert a patient testimonial commending you for your responsiveness and customer service on your “Contact Us” page. You can also do the same thing with survey statistics and other snippets of information which you think are interesting and compelling.
2. Consider your visitors’ perspective when writing content.
When you’re writing articles and other kinds of posts that will go into your website, you should always remember that your readers should be able to relate with them. One common mistake among website writers and creators is that they come up with content which does nothing but harp about the practice. Readers do not want to know about why your practice is number one. What they want to know is how they can benefit from being your patient. Tell them what they want to hear. For instance, if you’re trying to capture young adults with cash to spare but super tight schedules, pitch in your articles that your dentists are always on time for appointments and that your practice is willing to accommodate patients even during lunch breaks or after office hours.