The advantages of having a dental website cannot be underestimated. Tapping the internet allows you to have access to hundreds of potential patients which are already saying goodbye to the traditional modes of marketing such as Yellow Pages listings and brochures, and searching for services online. Given the fact that more and more consumers are transitioning this way, you cannot afford to just stick to traditional marketing.

Contrary to what most people think, the results you get from your dental website do not come automatically. It’s not like you launch your website and then everyone who makes a search on Google will instantly find your website and then click on it. It doesn’t happen like that. In order for your website to be found by prospective patients, you need to have a search engine optimized website. Basically, the true test of how optimized your website is has to do with whether or not your website is listed on the first page of search engine results.

Big search engines, like Google, have organized methods of ranking websites. They do not rank websites according to how new they are or how pretty they look. Generally, these search engines show love for websites which have unique and helpful content. In a nutshell, in order for your website to be noticed by search engines, your dental website should contain information which real readers would appreciate. Although there are individuals who try to trick search engines by using black hat strategies, these search engine giants usually catch up with them and websites involved become banned. So if you’re wondering what clean tricks you can use to help optimize your website, here are some:

Linking

The idea is simple: the number of links that your dental website gets corresponds to its credibility. You can liken the scenario to a group of people pointing to a certain individual as an expert on a certain field. When more websites link back to you, this means that your website contains reliable content for why would they link to a website with shoddy content to begin with?

Optimizing Content

When people make searches on Google, they usually use a couple of words as their query. These words must at least be found on your website in order for your website to be matched as a result for such query. This is where placing keywords on content enter. But it’s not just enough for you to stuff keywords into your posts because if you just repeat the same group of words but just in different permutations, your website will sound spam-my turning off both search engines and readers. A keyword density of 2-5 percent is known to be effective enough.

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