Dental marketing has evolved throughout the years, from mere word-of-mouth strategies to the use of dental websites. While this may be the trend, not all dentists are in the bandwagon just yet. It may be due to the general fear of the unknown which keeps these professionals from utilizing online solutions to market their practice. But this is also in large part due to the fact that dentists have become complacent, thinking that all their patients and prospects have yet to discover the internet and the benefits of having a dental website. But here are some facts to consider:
Fact # 1: Everybody is online.
Regardless of whether your target market is composed of middle aged individuals, you can bet that they’re online. The internet has become an intrinsic part in society’s way of life and its presence has become solidified with the emergence of mobile gadgets which allow individuals to access the internet even when they’re on the go. And why is the internet so popular? It’s because you can, without any shadow of doubt, find everything there – every morsel of information that one might require. So the next time that your prospects need a dentist, they’ll turn to the internet for options. The problem now is if you’re one of those options available.
Fact # 2: Your prospects feed on information.
Gone are the days when prospective patients went for a dentist based on nothing more than because he’s likable. Individuals of the 21st century want to in charge with whatever good or service they avail of from a simple pair of jeans all the way to a rather intricate dental surgery. They demand to know all the details behind a product or a service – the benefits, the catch, and all the factors which make it necessary.
So how does the internet enter the picture? The cyberspace is not just a market of goods and services but also of information. You can post an article about the benefits and detriments of teeth whitening products and you’re sure that at least one person will read that article. Given this fact, dentists are using their ability to freely post articles online to lure new patients.
Just like in the real world, your credibility is built according to how well you can deliver. If your online articles are truly and genuinely helpful, your readers will be impressed. As you continue to post newsworthy content on your dental website, you’ll soon earn the trust of your readers and they’ll be more likely to choose you over some dentist whose name they only found on some billboard.