Blogging has evolved from just an ordinary hobby to something integral to any business including dental practices. In general, there are a multitude of reasons for why people blog, but when we consider a dentist’s perspective in narrowing the list, here are a couple of advantages that one can derive from blogging:
1. Building online credibility and reputation.
The way that websites are ranked is just the same as people are in the real world. The dental websites which are considered authority in their field get ranked high as compared to others. It can take you awhile to reach this status especially if you have just recently launched your dental website. One way to hasten the entire process is by having a blog, a platform where you can share your expertise to the rest of the world. As you gain more visitors and continue to contribute more to the pool of internet knowledge, other bloggers will start to use you as reference by linking to your blog or reposting your articles. And your dental website gets to enjoy the entire ride.
2. Keeping your dental website fresh.
One of the requisites for your ranking high in search engine results is keeping your website’s content fresh. Search engines just love to crawl websites with recently updated content. By maintaining a blog (which is linked if not part of your dental site), you can easily post new articles and other forms of content. The great thing about blogs as a platform is that posting content could not be any easier and all of your posts can even be archived for easy retrieval.
3. Fostering relationships with your patients.
In the service industry, one thing which you should be investing in is relationships with your clients. The more that you connect with your patients the higher the likelihood that they’ll stay loyal to you, and in the world of low price deals, you need your patients to be loyal to you more than ever. Gone are the days when all of the articles you post are simple for search engine optimization sake. The advent of blogs has allowed businesses to help out their clients with the help of educative posts. You know you’ve accomplished your job when your patients turn to your blog the next time they have a mind boggling dental query on their hands.