People have become extremely vigilant about all things spammy. In fact, this aversion has become so natural to most of us that we don’t know just by feel if we should click back or linger on a certain website. Most of the time these websites are filled with so many ads that you can barely find the content, and when there is content most of them are just rehashed key phrases and key words which do not make sense. Needless to say, no one wants to hang around on such site.
In order to purge these nuisance sites, Google is taking into account visitor engagement in ranking websites. Question now is: how do you make your dental website more engaging?
Make navigation easy.
Don’t rock the boat too much when it comes to site navigation. You have two options—navigation bar on the top or on the bottom? Make sure that your navigation bar can be found on a conspicuous part of your website and that it pops, either by using a bold font or having a darker color than that of your site background. Making your visitors search for more than 10 seconds for your navigation tabs is a sure way to shoo them out of your dental site. Remember: they don’t have to put up with your lack of navigation links because there are other websites they can go to which are more user-friendly.
Loading times matter.
If you’re thinking that your visitors will definitely appreciate your Flash web intro even if it takes two minutes to load, you couldn’t be any more mistaken. According to studies, internet users click BACK if the website being accessed fails to load after just two seconds. You can’t fault them for their impatience. Phone modems have long been extinct and people have become accustomed to high-speed DSL internet connections. If you really want to place that Flash intro, at least provide a SKIP INTRO link because some people just cannot wait.
Make Content Easy to View
In order for people to start commenting on your website or blog, and start tweeting or reposting your articles, they first need to consume your content. But how can they do so when your font size or font color makes your readers’ retinas bleed? And stay away from the wall of words which reminds your readers of their 1000-word essay assignments in high school. Writing for websites means using sub-headings, bullets, short paragraphs, having resizable font sizes and using appropriate font colors.