Linking is an integral part of getting more traffic to your dental website. One of the main advantages of using links to promote your website is that you need only use a relatively small amount of resources. In order to get more links, a lot of individuals have been taking advantage of trending topics. What’s great about promoting trending content is that you can get more links by riding the trending wave and making the masses do some of the work in your behalf.
Doing Your Homework
In order for this to work for you, you need to do your own research as well. You can follow the news and look for headlines or stories with spiking popularity and are relevant to your site. Some of the trending tools which you can use include: SEOMoz Popular Pages and Trendistic.
Choosing Your Topic
When you’re picking out a topic, you need to be extremely discriminating, especially since you’re trying to ride the trending wave. Be on the lookout for topics that are already trending or one’s that are beginning to gain popularity. Look for subjects which will capture your targeted audience and move them to read your blog. If you’re trying out this method for the first time, there may be a bit of trial and error. But, as a rule of thumb, ask yourself this simple question—what exactly are people talking about? If you’re one that likes to rely on statistics, then you can use several different applications that measure how ‘trendable’ a topic is. There are helpful social media monitoring tools such as Google Trends, Addictomatic and Twitter Counter. You can also try checking if traditional media is picking up on the story.
Writing the “Linkable” Copy
When you’re trying to get the most out of trending topics, you need to come up with only high quality content and nothing less. Writing an article that people will link to isn’t as simple as writing just any content for your website. There are different copy writing models which you can utilize. You can come up with (1) timeline of the issue (2) background of how the issue began (3) creating different perspectives on the issue.
Injecting SEO into Your Content
There are two ways that people will link to your content – linking with the page title or with your domain name. In order for you to take advantage of this, you can insert a couple of keywords in the title of your content. For instance, if you’re trying to promote your dental practice, you can insert the word “family dentist” in the tag and “dentist” within your article’s title.
Promoting Your Content
The final leg of this entire process is promoting your content on the web. You can reach out to people who are currently discussing the topic or ask for a link from their content. Although all of this might sound tedious, you only need to get a number of good links for your page to be picked up by Google and for it to be ranked.
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