If you’re asking why you’re dental website isn’t giving you any leads or helping you get a new paying patient, maybe it’s time for you to take a close look at your dental site and try to pinpoint a number of errors. If you’re surprised that I mentioned getting leads or patients out of your website, then you might be part of the bunch that believes that websites are only present for bragging rights and so your rivals cannot say that they are “ahead” of you in that department.
As mentioned, here are a couple of things which may be wrong with your dental website and their corresponding fixes:
Lack of updates
This is one of the things which dental websites fall prey of mostly because dentists, like all those who aren’t well-versed with how the cyberspace works, believe that the process of having a website has a start and a finish. You start when you first hire web designers and writers for the content, and the process ends when your website can finally be seen online. But this isn’t the case; maintaining your website is a never ending process.
You need to keep the content updated by providing fresh and new articles and write-ups. Not only do search engines love fresh content and rank websites with new content higher than the rest, but it’s also great for maintaining viewership because visitors who have been to your website will be enticed to visit again. On top of that, it sends a message to new visitors that your website is still alive.
Dizzying navigational problems
While it’s natural that you do not have links to all of your pages on your homepage especially if your website contains a large collection of pages, it’s also an abominable sin to leave your visitors clueless as to where to go and what to click when they’re looking for certain piece of information, i.e. your contact details. The labyrinth will only cause them to throw their hands up and click to another dental site, one which is more user-friendly.
To remedy your navigation problem, you can cluster together pages according to category and place a navigation bar on the top or the bottom of your website. Make sure your navigation bar is conspicuous enough so that visitors need not hunt for it. A drop-down menu when the cursor is positioned on a certain category is also a sleek yet convenient way of presenting pages.