One of the reasons why dentists are hesitant to dip their toes into the cyberspace pool is because they do not exactly know how a simple dental website can reach their patients. Will every search they make on Google instantly point them to your website when there seems to be an infinite number of other websites in the internet which Google can point surfers, too? And if there are millions of websites in the internet, how will prospective patients get to encounter your one tiny dental site? The last question is perplexing and discouraging enough to make dentists just scrap the entire idea of having a dental website. Well here are the answers to those sphinx-like questions:
How does the entire mechanism of searching using search engines work?
Whenever website specialists start selling their services to dentists, they right away start their argument with “when your prospective patients look for dentists through the internet, they’ll find your website on the results page, take a quick look and then give you a call”. Logical enough, but how does this all happen?
People who want to get answers make a query on search engines and they are then led to this page with an entire list of websites which matched their search. So if people started searching for dental practices found in your community, they will be led to a page with relevant website results. But if you notice, the websites on the results pages are ranked with the best ones found on the first page. Everything goes downhill from the second page and so on.
How do search engines rank websites?
What does a website have to do to get ranked on the sought-after first page? This is where search engine optimization comes in. SEO experts have a myriad of techniques that they can use to help your website land on the first page from meta tags to link submissions – things which you don’t really have to concern yourself with.
What you do have to understand is that Google is constantly in the look-out for websites which show authority in their niche. Just like in the real world, you show your authority by imparting helpful knowledge regarding your field. If you translate that to the cyberspace, websites show their authority by having fresh and newsworthy content. When you genuinely help your website visitors through the information you offer in your dental site, the search engine will take note of this and reward you with a higher rank. And that is how despite the tremendous number of dental websites, your prospective patients will still find your dental site.