The way your dental office is managed can have a significant impact on the success of your practice. Managing a dental office isn’t only about dealing with the patients and employees, it is also about being organized and implementing government regulations in a timely manner. With determination and organization you can have a thriving practice that is efficient; with both dedicated workers and high quality patients.
Screen job candidates carefully and make sure to hire only those with documented experience. Anyone can say they graduated from a dental program with honors. It is another thing to provide proof. For example, dental hygienist in most states have to have at least a two-year associate’s degree in dental hygiene and pass a written exam that is administered through the American Dental Association. Clinical dental assistants are the same except they have to complete a one-year program to receive a diploma or certificate. With dental receptionists, you need to be assured that they have knowledge in dental insurance coding and billing along with other office duties.
Since your dental office is a medical setting, you need to make sure that any potential employees are trained in first aid and CPR. Always make sure that potential employees have a working interview before you make a final decision on whether to hire them for your dental office.
Prepare a Procedural Manual
The key to success in any office, as stated before, is organization and a staff of well-trained and loyal employees. In order for your employees to be well trained, they need something to go by. Prepare a procedural manual with job descriptions, hours, pay, insurance and anything else that your employees may need to know. You will also need to include polices on sexual harassment, disciplinary measures and maternity or sick leaves so they will be at your employees fingertips when they need to consult them.
Teach Safety Procedures
Always teach your employees the importance of safety procedures and make sure that they know the guidelines for OSHA. These are importance not only for the safety of your employees but your patients as well.
Promote your Practice
Finally, yet importantly, you need to have a good marketing strategy in place to promote your dental practice. Marketing can be done by creating an informative dental website. While marketing on social media sites such as Facebook and Twitter are good outlets to let your patients help spread the word, a solid SEO/SEM campaign is essential to getting people looking for what you have to offer. Always make sure to follow up with your patients. If they are happy, they will recommend your practice to their friends and family. Word of mouth is the most effective marketing tool there is, even in this day and age.
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