Dental Marketing

The mobile user.  The user with a wealth of power in their hand- the power to Google, search and even purchase from anywhere and at any time.

Are they really worth catering to?

It’s the question that all business owners, not just dentists, are grappling with these days. Why? We’ve reached the point in society when smartphones and mobile devices are accessible to everyone. In fact, according to a 2012 study by the World Bank, over 75% of the world’s population has access to a mobile phone. And that number is only expected to rise over the coming years.

But there comes a point when you need to step back and assess the mobile user’s power as it relates to your business. So, as a dental practice, how relevant and powerful is a mobile user to the success of your practice?

We all know the power of traditional word-of-mouth advertising and patient referrals. However, current studies suggest that new patients are pouring into dental practices across the U.S. via a non-traditional source- via Internet searches.

There are over 11 million Internet searches for dentists in any given month– an incredibly large number that suggests that those looking for a new dentist are using the Internet for information. Add to this the fact that mobile browsing is expected to overtake traditional desktop use and you’ll see that mobile users are, in fact, incredibly relevant to the growth of your business. Any given month, you can count on millions of potential patients searching for local dentists via their mobile devices.

Responsive Dental Websites

If you already have a dental website, this opens your door to a multitude of new patients. Unfortunately, if you do not have a responsive dental website, these new patients are probably going to end up at your competitor’s door down the street instead.

Why?

Responsive web designs for dentists make for an easy, seamless and efficient viewing experience for your mobile user. Responsive websites respond to the device being used to view them which means graphics, layouts, links and text are all automatically altered to fit any mobile device’s screen.

Without a responsive dental website, mobile browsing on your website can be difficult, confusing and frustrating.

And, let us tell you, mobile users are NOT to be frustrated.

In a 2012 Google Research Study, 61% of mobile users said that if they didn’t find what they were looking for right away on a mobile site they will quickly go to another site. Additionally, 50% of mobile browsers said that even if they like a business, they will use them less often if the website isn’t mobile friendly.

Mobile users are relevant to your dental practice and if you are business-savvy, you will cater to their growing numbers. Catering to mobile users means offering optimal mobile browsing experiences. This can only be achieved via responsive design websites.

If you want your business to grow, if you want new patients and if you want to ensure that you are a step ahead of your competitors, cater to your mobile users by switching to a responsive dental website today. Call us for more information at 1-800-303-6029.
photo credit: DaveLawler via photopin cc

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